Client Relations Articles

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Please Note: Feel free to reprint or cite any of the articles listed below. However, please include proper credit to the author, do not remove any notices contained in the articles, and please inform us of your use.

• Why is Insurance Considered a Commodity?

• The Importance of Service

• Start-up Agencies

• Complexity, Intangibles & Insurance

• Want to Grow Profits? Build Trust

• The Follies of Cross-Selling

• A Mouse is a Mouse and a Lion is a Lion

• The Retention Myth

• Become a Preferred Source of Insurance

• Provide Risk Management -- NOT Insurance

• Become a Preferred Source of Insurance

• Marketing: A Battle of Perception. Are You Winning?

• Only an Insurance Agent

• What Business Are You Really In?

• Why Buy Insurance From You?

• Losses Loom Large

• The General Store

• The More Things Change the More Things Stay the Same

• The Value of Making Mistakes

• The Upper Hand

• Perception is Reality

• Customer Expectations

• Does Every Customer's Opinion Count? NO!

• Train those Customers!

• The Value of a Satisfied Customer

• The Value of Trust

• What do Customers Want?

• Who are your Customers?