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Only an Insurance Agent

  • Writer: Chris Burand
    Chris Burand
  • Sep 8, 1999
  • 2 min read

Updated: Aug 16, 2023

With the advent of so many Web based insurance sales and direct writers that bypass insurance agents, now is a better time than anytime in the last ten years to advertise because now, advertising is more likely to have an effect.

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Advertise that people can buy insurance anywhere but only an insurance agent works for the customer. An insurance agent is an advocate for the consumer. Only an insurance agent will go to bat for a customer to help settle claims. Only an insurance agent will take the time to read all the fine print in a policy to make sure they properly cover their clients. Only an insurance agent will come to a customer's house/business/farm to help make sure they have adequate coverage and suggest ways to improve their safety and reduce their insurance costs. Only an insurance agent can advise which company pays claims the best. Only an insurance agent can advise which companies use original parts to repair vehicles.


Advertise your advantages in sales pitches, brochures, proposals, and everywhere to raise consumer awareness of your value. Also, be sure to advertise the independent agent's ability to find the best insurance deal for their costumers among many companies. Sure, consumers can do it for themselves on the Web, but the Web does not offer all the additional benefits provided by an agent!

 

NOTE: The information provided herein is intended for educational and informational purposes only and it represents only the views of the authors. It is not a recommendation that a particular course of action be followed. Burand & Associates, LLC and Chris Burand assume, and will have, no responsibility for liability or damage which may result from the use of any of this information.

 
 
 

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HC 66 Box 605

Mountainair, NM 87036

p: 719.485.3868

Please Note: A complete understanding of the subjects covered on this Web site may require broader and additional knowledge beyond the information presented. None of the materials on this site should be construed as offering legal advice, and the specific advice of legal counsel is recommended before acting on any matter discussed on this site. Regulated individuals/entities should also ensure that they comply with all applicable laws, rules, and regulations.

Also note: Burand & Associates, LLC is an advocate of agencies which constructively manage and improve their contingency contracts by learning how to negotiate and use their contingency contracts more effectively. We maintain that agents can achieve considerably better results without ever taking actions that are detrimental or disadvantageous to the insureds. We have never and would not ever recommend an agent or agency implement a policy or otherwise advocate increasing its contingency income ahead of the insureds' interests.

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