Chris Burand is a widely-published insurance industry author. His valuable articles are published regularly in a numerous trade publications. He is also the "For the Manager" monthly columnist for American Agent & Broker.

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One Agency at a Time.
Burand & Associates, LLC
215 S. Victoria Ave., Suite E
Pueblo, CO 81003
719/485-3868
719/485-3895 (fax)
We offer two FREE email news services:
Burand's Insurance Agency Adviser is a bi-monthly newsletter full of pertinent information, news, and tips for agencies.
The Agency Newsline is an e-mail news service where subscribers receive important insurance related news releases--most often related to company issues--as we learn of them. Agents have found this to be a valuable and time saving service--and it's free!
To subscribe to Burand's Insurance Agency Adviser and/or the Agency Newsline, please complete and submit the following form:
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Whether you are an agent looking for answers or an editor looking for a piece your readers will love, you'll likely find it among the many articles listed below.
To view an article, please select a topic and then click on a title.
Please Note: Feel free to reprint or cite any of the articles listed below. However, please include proper credit to the author, do not remove any notices contained in the articles, and please inform us of your use.
Technology Ideas for the Luddite Agency Manager
What's the point of following good procedures?
Finding a Great Professional Advisor
Work Ethic
The Credit Crisis, Accounting Standards and Insurance
Lessons from the Credit Crisis
What have you done to protect your agency?
Cross-Selling Realities
An Eye-Opener
Market Availability
Long-Term Planning
Growth vs. Profitable Growth
Use Benchmarks With Care!
Coverage Checklists and E&O
Following the Rules
Tradeoffs
Loss Leader Accounts
Dedicated Agency Management
Managing Personnel Issues
Hiring Success
Good Hires
Snow Trees
What Business Are You Really In?
Mistakes Well Worth Avoiding
Manufacturing Accounts: Prepare for Change
The Great Compromise
Success Brings Challenges
A Bright Future for Small Agencies
George, the Eternal Optimist
Boilerplate Answers
First Isn't Always Best
What do Magazines and Insurance Companies have in Common?
The Key to Insurance Company Growth
Insurance Companies Can Add Value to Agencies
Claims Paying Ratings versus Actual Company Stability
Insurance Company Strategic Success
Carrier Relations: Getting off to a Good Start
Whence Comes Insurance Company Pricing?
Insurance Company Ratings
Company Stability: Are Early Warning Valuable?
The Value of Relationships
Choose the Right Company and Watch Your Profits Skyrocket!
Does Specific Company Representation Increase Agency Value?
Company Contracts -- A Good Read!
When Big Really is Better than Huge
Why is Insurance Considered a Commodity?
The Importance of Service
Startup Agencies
Complexity, Intangibles & Insurance
Want to Grow Profits? Build Trust
The Follies of Cross-Selling
A Mouse is a Mouse and a Lion is a Lion
The Retention Myth
Become a Preferred Source of Insurance
Provide Risk Management -- NOT Insurance
Become a Preferred Source of Insurance
Marketing: A Battle of Perception. Are You Winning?
Only an Insurance Agent
What Business Are You Really In?
Why Buy Insurance From You?
Losses Loom Large
The General Store
The More Things Change the More Things Stay the Same
The Value of Making Mistakes
The Upper Hand
Perception is Reality
Customer Expectations
Does Every Customer's Opinion Count? NO!
Train those Customers!
The Value of a Satisfied Customer
The Value of Trust
What do Customers Want?
Who are your Customers?
Agency Valuations: Which Definition is Best for You?
Voodoo Valuations
The Pitfalls of EBITDA
Highest Price is Not Always the Best Offer
Does Specific Company Representation Increase Agency Value?
Cluster Tips
Tips for Buy/Sell Agreements
Stick to the Basics
Is Big Really Better?
Does a Banking Relationship Make Sense for You?
Banks and P&C Insurance Agencies: A Reality Check
Why Do Producers Fail?
Productivity Killers
Getting Salespeople Back on Track
Are You Still Overpaying Your Producers?
Abuse and Misuse of Productivity Benchmarks
A $200,000 Minimum
Creating a Sales Environment
Production and Profits
River Rocks
Producers and Quarterbacks
Sharks Wanted!
Are Your Producers Subsidized?
Producer Compensation
Producer Compensation and Misleading Industry Statistics
Setting Producer Goals
Is $200,000 gross commission per producer a dream or reality?
We invite you to enjoy a few of our back issues of Burand's Insurance Agency Adviser...
Information is an important key for success. As the saying goes, "The one with the best informationand the one that uses itwins." To help you win, we've arranged for American Agent & Broker to offer a FREE, 1-year subscription.
AA&B is a premier sales and management tool for agents and brokers. AA&B offers practical, how-to information. One of its many strengths is providing articles that are written by leading producers for producers. In each monthly issue, experts share the tools, techniques and tips that have helped them earn high levels of sales success.
In the pages of American Agent & Broker, you also will find some of the best-read columnists in the business, including Edgar J. Higgins on automation and technology and Chris Amrhein on insurance policy analysis. Each issue also contains a market directory for a particular specialty, helping agents find the products they need to succeed in their chosen niches.
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